Kapadia says that’s the audience Intuit has in mind when it looks to “deliver an experience that Mac users expect… a smaller, service-based solution that just works for them.” Intuit says that 90 percent of the businesses using QuickBooks for Mac have five employees or fewer-60-percent are one-employee operations. What’s more, QuickBooks for Mac users tend to be running smaller operations than their Windows counterparts. According to Intuit’s research, more than half of QuickBooks for Mac users are running a service-based business that contrasts to the Windows side, where customers are more evenly divided between products and services. In the case of Intuit’s Mac-using QuickBooks customers, that business tends to be in the services industry.
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